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Winer, Russell S.

Marketing management / Russell S. Winer. - 2nd ed., Int. ed. - Upper Saddle River, NJ : Prentice Hall, c2004. - xxv, 481 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 435-451) and index.

ISBN: 0131228013 (pbk.) 9780131228016 (pbk.)

Nat. Bib. No.: GBA3-50921

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W56 2004

Dewey Class. No.: 658.8 / WIN 2004

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