Marketing research /
David A. Aaker ... [et al.].
- 10th ed.
- Hoboken, NJ : John Wiley, c2010.
- xvii, 798 p. : ill. ; 27 cm.
Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed.
Includes bibliographical references and index.
9780470524619 (pbk.)
2009043730
Marketing research.
HF5415.2 / .M37 2010
658.83 / MAR 2010
Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed.
Includes bibliographical references and index.
9780470524619 (pbk.)
2009043730
Marketing research.
HF5415.2 / .M37 2010
658.83 / MAR 2010