McDaniel, Carl D.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 4th ed. - Cincinnati : South-Western College Publishing, c1999. - xxxvi, 780 p. : ill. (some col.), col. map ; 26 cm.
Includes bibliographical references and index.
0538885076 (hbk.)
98007413
Marketing research.
HF5415.2 / .M33 1999
658.83 / MCD 1999
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 4th ed. - Cincinnati : South-Western College Publishing, c1999. - xxxvi, 780 p. : ill. (some col.), col. map ; 26 cm.
Includes bibliographical references and index.
0538885076 (hbk.)
98007413
Marketing research.
HF5415.2 / .M33 1999
658.83 / MCD 1999