Sudman, Seymour.
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Int. ed. - Boston ; London : McGraw-Hill, c1998. - xli, 737 p. : ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071158626 (pbk.) 9780071158626 (pbk.)
97077262
GB9861432 bnb
Marketing research.
HF5415.2 / .S83 1998
658.83 / SUD 1998
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Int. ed. - Boston ; London : McGraw-Hill, c1998. - xli, 737 p. : ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071158626 (pbk.) 9780071158626 (pbk.)
97077262
GB9861432 bnb
Marketing research.
HF5415.2 / .S83 1998
658.83 / SUD 1998