Wright, Len Tiu.
The marketing research process / Margaret Crimp and Len Tiu Wright. - 4th ed. - London : Prentice Hall, 1995. - xix, 378 p. : ill. ; 24 cm.
Previous ed.: 1990.
Includes bibliographical references and index.
0132028395 (pbk.) 9780132028394 (pbk.)
94045024
Marketing research.
HF5415.2 / .W75 1995
658.83 / WRI 1995
The marketing research process / Margaret Crimp and Len Tiu Wright. - 4th ed. - London : Prentice Hall, 1995. - xix, 378 p. : ill. ; 24 cm.
Previous ed.: 1990.
Includes bibliographical references and index.
0132028395 (pbk.) 9780132028394 (pbk.)
94045024
Marketing research.
HF5415.2 / .W75 1995
658.83 / WRI 1995