Wright, Len Tiu.
The marketing research process / Len Tiu Wright and Margaret Crimp. - 5th ed. - New York : Pearson Education, 2000. - xxv, 469 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130117536 (pbk.) 9780130117533 (pbk.)
99051903
Marketing research.
HF5415.2 / .W75 2000
658.83 / WRI 2000
The marketing research process / Len Tiu Wright and Margaret Crimp. - 5th ed. - New York : Pearson Education, 2000. - xxv, 469 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130117536 (pbk.) 9780130117533 (pbk.)
99051903
Marketing research.
HF5415.2 / .W75 2000
658.83 / WRI 2000