Monster, Robert W.
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit. - Singapore : John Wiley & Sons, 2002. - xxi, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470820640 (hbk.) 9780470820643 (hbk.)
2003428955
Telemarketing.
Marketing research.
HF5415.1265 / .M66 2002
658.83402854678 / MON 2002
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit. - Singapore : John Wiley & Sons, 2002. - xxi, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470820640 (hbk.) 9780470820643 (hbk.)
2003428955
Telemarketing.
Marketing research.
HF5415.1265 / .M66 2002
658.83402854678 / MON 2002