Assael, Henry.
Consumer behavior and marketing action / Consumer behavior Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xviii, 718 p. : ill. ; 24 cm.
Includes bibliographical references (p. 656-688) and index.
0538867701 (hbk.) 9780538867702 (hbk.)
97037073
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A87 1998
658.8342 / ASS 1998
Consumer behavior and marketing action / Consumer behavior Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c1998. - xviii, 718 p. : ill. ; 24 cm.
Includes bibliographical references (p. 656-688) and index.
0538867701 (hbk.) 9780538867702 (hbk.)
97037073
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A87 1998
658.8342 / ASS 1998