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Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis. - 3rd ed. - Boston : Houghton Mifflin, c2004. - xxi, 697 p. : ill. ; 27 cm.

Includes bibliographical references (p. 555-656) and indexes.

ISBN: 0618264825 (hbk.)

LCCN: 2002109477

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .H69 2004

Dewey Class. No.: 658.8342 / HOY 2004

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