Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
0131227955 (pbk.) 9780131227958 (pbk.)
2001021949
Consumer behavior.
Decision making.
HF5415.3 / .K37 2002
658.8342 / KAR 2002
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
0131227955 (pbk.) 9780131227958 (pbk.)
2001021949
Consumer behavior.
Decision making.
HF5415.3 / .K37 2002
658.8342 / KAR 2002