Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
013237093X (pbk.) 9780132370936 (pbk.)
2005029392
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2007
658.8342 / SCH 2007
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
013237093X (pbk.) 9780132370936 (pbk.)
2005029392
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2007
658.8342 / SCH 2007