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Woodside, Arch G.

Market-driven thinking : achieving contextual intelligence / Arch G. Woodside. - Amsterdam ; Boston : Butterworth-Heinemann, c2005. - xx, 303 p. : ill. ; 24 cm.

Includes bibliographical references (p. 279-291) and index.

ISBN: 0750679018 (hbk.) 9780750679015 (hbk.)

LCCN: 2004028555

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.

LC Class. No.: HF5415.135 / .W66 2005

Dewey Class. No.: 658.8342 / WOO 2005

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