Stone, Bob, 1918-2007.
Successful direct marketing methods / Bob Stone and Ron Jacobs. - 7th ed. - Chicago, Ill. : McGraw-Hill, c2001. - xxviii, 579 p. : ill. ; 25 cm.
Includes index.
0658001450 (hbk.) 9780658001451 (hbk.)
00067572
Direct marketing.
HF5415.126 / .S76 2001
658.84 / STO 2001
Successful direct marketing methods / Bob Stone and Ron Jacobs. - 7th ed. - Chicago, Ill. : McGraw-Hill, c2001. - xxviii, 579 p. : ill. ; 25 cm.
Includes index.
0658001450 (hbk.) 9780658001451 (hbk.)
00067572
Direct marketing.
HF5415.126 / .S76 2001
658.84 / STO 2001