Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780071106689 (pbk.) 0071106685 (pbk.) 0073101419 (CD-ROM) 9780073101415 (CD-ROM)
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H39 2007
658.83420973 / HAW 2007
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780071106689 (pbk.) 0071106685 (pbk.) 0073101419 (CD-ROM) 9780073101415 (CD-ROM)
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415.33.U6 / H39 2007
658.83420973 / HAW 2007