Global marketing management : cases and readings /
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
- 3rd ed.
- Reading, Mass. : Addison-Wesley Pub. Co., c1995
- x, 686 p. : ill. ; 23 cm.
Includes bibliographical references.
0201539721 (pbk.) 9780201539721 (pbk.)
94020690
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 1995
658.848 / GLO 1995
Includes bibliographical references.
0201539721 (pbk.) 9780201539721 (pbk.)
94020690
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 1995
658.848 / GLO 1995