Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 666 p. : ill. (some col.), col. maps, ports. ; 26 cm.
Cover: International edition.
Includes bibliographical references and indexes.
0131224530 (pbk.) 9780131224537 (pbk.)
GBA343906 bnb
Export marketing.
HF1416 / .K44 2003
658.848 / KEE 2003
Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 666 p. : ill. (some col.), col. maps, ports. ; 26 cm.
Cover: International edition.
Includes bibliographical references and indexes.
0131224530 (pbk.) 9780131224537 (pbk.)
GBA343906 bnb
Export marketing.
HF1416 / .K44 2003
658.848 / KEE 2003