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Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 5th ed. - London : Pearson Prentice Hall, c2008. - xxiv, 643 p. : ill. ; 28 cm.

"Pearson international edition"--Cover. Includes index.

ISBN: 9780138133863 (pbk.) 0138133867 (pbk.)

Nat. Bib. No.: GBA819299 bnb

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .K44 2008

Dewey Class. No.: 658.84 / KEE 2008

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