Mühlbacher, Hans.
International marketing : a global perspective / Hans Mühlbacher, Lee Dahringer, Helmuth Leihs. - 2nd ed. - London ; New York : International Thomson Business Press, 1999. - xx, 983 p. : ill. ; 27 cm.
Includes bibliographical references and index.
1861524560 (pbk.) 9781861524560 (pbk.)
GB99-Z4064
Export marketing.
HF1416 / .M85 1999
658.848 / MUH 1999
International marketing : a global perspective / Hans Mühlbacher, Lee Dahringer, Helmuth Leihs. - 2nd ed. - London ; New York : International Thomson Business Press, 1999. - xx, 983 p. : ill. ; 27 cm.
Includes bibliographical references and index.
1861524560 (pbk.) 9781861524560 (pbk.)
GB99-Z4064
Export marketing.
HF1416 / .M85 1999
658.848 / MUH 1999