Asia Pacific University Library catalogue


Ling, Ten Ing.

Fundamentals of international marketing : a Singapore perspective / Ling Ten Ing. - 2nd ed. - Singapore : Longman Singapore, 1990. - xv, 294 p. : ill. ; 23 cm.

First ed. published: Singapore : Ngee Ann Polytechnic Consumer Co-operative Society, 1986. Includes index.

9971899825 (pbk.)


Export marketing--Management.--Singapore
Export marketing--Management.

HC445.8 / .L56 1990

658.848095957 / LIN 1990