Berman, Barry.
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - xxii, 682 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
9780132037921 (pbk.) 0132037920 (pbk.)
2005057977
Retail trade--Management.
HF5429 / .B45 2007
658.87 / BER 2007
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - xxii, 682 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
9780132037921 (pbk.) 0132037920 (pbk.)
2005057977
Retail trade--Management.
HF5429 / .B45 2007
658.87 / BER 2007