Asia Pacific University Library catalogue


Samli, A. Coskun.

Strategic marketing for success in retailing / A. Coskun Samli. - Westport, Conn. : Quorum Books, c1998. - xxiii, 387 p. : ill. ; 24 cm.

Includes bibliographical references and index.

1567201865 (hbk.) 9781567201864 (hbk.)

98010661


Marketing--United States.
Retail trade--United States.

HF5415.1 / .S26 1998

658.8700973 / SAM 1998