Chaffey, Dave, 1963-
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 5th ed. - Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011. - xxxi, 733 p. : col. ill., col. map ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9780273752011 (pbk.)
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2011
658.872 / CHA 2011
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 5th ed. - Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011. - xxxi, 733 p. : col. ill., col. map ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9780273752011 (pbk.)
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2011
658.872 / CHA 2011