Earls, Mark.
Herd : how to change mass behaviour by harnessing our true nature / How to change mass behaviour by harnessing our true nature Mark Earls. - Updated and rev. ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009. - xxiii, 399 p. : ill. ; 20 cm.
Includes bibliographical references (p. [371]-384) and index.
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
9780470744598 (pbk.)
2006027031
GBA685668 bnb
013572715 Uk
Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
HF5415.123 / .E37 2009
658.8343 / EAR 2009
Herd : how to change mass behaviour by harnessing our true nature / How to change mass behaviour by harnessing our true nature Mark Earls. - Updated and rev. ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009. - xxiii, 399 p. : ill. ; 20 cm.
Includes bibliographical references (p. [371]-384) and index.
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
9780470744598 (pbk.)
2006027031
GBA685668 bnb
013572715 Uk
Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
HF5415.123 / .E37 2009
658.8343 / EAR 2009