Kapferer, Jean-Noël.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.
Includes bibliographical references (p. [531]-544) and index.
9780749450854 (pbk.) 0749450851 (pbk.)
2007037849
Brand name products--Management.
HD69.B7 / K37 2008
658.8343 / KAP 2008
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.
Includes bibliographical references (p. [531]-544) and index.
9780749450854 (pbk.) 0749450851 (pbk.)
2007037849
Brand name products--Management.
HD69.B7 / K37 2008
658.8343 / KAP 2008