Carpenter, Phil, 1967-
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, c2000. - x, 301 p. ; 25 cm.
Includes bibliographical references (p. 273-285) index.
0875849296 (hbk.) 9780875849294 (hbk.)
99089360
Business names.
Brand name products.
Electronic commerce.
Internet.
HD69.B7 / C37 2000
658.84 / CAR 2000
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, c2000. - x, 301 p. ; 25 cm.
Includes bibliographical references (p. 273-285) index.
0875849296 (hbk.) 9780875849294 (hbk.)
99089360
Business names.
Brand name products.
Electronic commerce.
Internet.
HD69.B7 / C37 2000
658.84 / CAR 2000