Asia Pacific University Library catalogue


Chaffey, Dave, 1963-

eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith. - 3rd ed. - Amsterdam ; London : Butterworth-Heinemann, c2008. - xviii, 508 p. : ill. ; 25 cm. - Emarketing essentials. .

Previous ed.: 2005.

Includes bibliographical references and index.

9780750689458 (pbk.)


Internet marketing.

HF5415.1265 / .C43 2008

658.84 / CHA 2008