Forrest, Edward.
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors. - Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, 1996. - xxiii, 390 p. : ill. ; 25 cm.
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references and index.
0844234265 (hbk.) 9780844234267 (hbk.)
95011305
Interactive marketing.
HF5415.1264 / .F67 1996
658.84 / FOR 1996
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors. - Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, 1996. - xxiii, 390 p. : ill. ; 25 cm.
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references and index.
0844234265 (hbk.) 9780844234267 (hbk.)
95011305
Interactive marketing.
HF5415.1264 / .F67 1996
658.84 / FOR 1996