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Gillespie, Kate.

Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xviii, 618 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780618659531 (hbk.) 0618659536 (hbk.)

LCCN: 2005936529

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416 / .G54 2007

Dewey Class. No.: 658.84 / GIL 2007

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