Arens, William F.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. - 2nd ed., Int. ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 558 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 511-523) and indexes.
9780071270571 (pbk.) 0071270574 (pbk.) 9780073347318 (CD-ROM) 0073347310 (CD-ROM)
2008005753
Advertising.
HF5821 / .A74 2009
659.1 / ARE 2009
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. - 2nd ed., Int. ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 558 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 511-523) and indexes.
9780071270571 (pbk.) 0071270574 (pbk.) 9780073347318 (CD-ROM) 0073347310 (CD-ROM)
2008005753
Advertising.
HF5821 / .A74 2009
659.1 / ARE 2009