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Jefkins, Frank William.

Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. - 4th ed. - London : Financial Times Management, 1999. - xxi, 394 p. : ill. ; 24 cm. - Frameworks. .

Previous ed.: 1994. Includes index.

ISBN: 0273634356 (pbk.) 9780273634355 (pbk.)

Nat. Bib. No.: GB99-X5199

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .J44 1999

Dewey Class. No.: 659.1 / JEF 1999

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