Wilmshurst, John.
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, 1999. - xi, 384 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0750615621 (pbk.) 9780750615624 (pbk.)
99037884
Advertising.
HF5821 / .W55 1999
659.1 / WIL 1999
The fundamentals of advertising / John Wilmshurst and Adrian Mackay. - 2nd ed. - Boston : Butterworth-Heinemann, 1999. - xi, 384 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0750615621 (pbk.) 9780750615624 (pbk.)
99037884
Advertising.
HF5821 / .W55 1999
659.1 / WIL 1999