Bickerton, Pauline.
Cyberstrategy : business strategy for extranets, intranets and the internet / Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley. - Oxford : Butterworth-Heinemann in association with The Chartered Insitute of Marketing, c1998. - vi, 182 p. : ill. ; 24 cm. - Chartered Institute of Marketing/Butterworth-Heinemann Marketing series. .
Includes bibliographical references and index.
0750642033 (pbk.) 9780750642033 (pbk.)
Information technology--Management.
Information resources management.
Internet.
Information superhighway--Management.
HD30.37 / .B53 1998
658.401202 / BIC 1998
Cyberstrategy : business strategy for extranets, intranets and the internet / Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley. - Oxford : Butterworth-Heinemann in association with The Chartered Insitute of Marketing, c1998. - vi, 182 p. : ill. ; 24 cm. - Chartered Institute of Marketing/Butterworth-Heinemann Marketing series. .
Includes bibliographical references and index.
0750642033 (pbk.) 9780750642033 (pbk.)
Information technology--Management.
Information resources management.
Internet.
Information superhighway--Management.
HD30.37 / .B53 1998
658.401202 / BIC 1998