Global and transnational business : strategy and management /
George Stonehouse ... [et al.].
- 2nd ed.
- Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004.
- xvii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0470851260 (pbk.) 9780470851265 (pbk.)
2003025487
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.
HD62.4 / .G56 2004
658.4012 / GLO 2004
Includes bibliographical references and index.
0470851260 (pbk.) 9780470851265 (pbk.)
2003025487
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.
HD62.4 / .G56 2004
658.4012 / GLO 2004