Asia Pacific University Library catalogue


Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - 4th int. ed. - Boston : McGraw-Hill, c2006. - xxxvi, 523 p. : ill. (some col.) ; 28 cm. + 2 CD-ROMs (4 3/4 in.).

Includes bibliographical references and index.

9780071115575 (pbk.) 0071115579 (pbk.) 0072981245 (CD-ROM)

2005058044


Mass media.
Mass media and culture.
Media literacy.

P90 / .B37 2006

302.23 / BAR 2006