Asia Pacific University Library catalogue


Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Updated media enhanced 3rd ed. - Boston : McGraw-Hill, c2004. - xxxvi, 529, [42] p. : ill. (some col.), col. maps ; 26 cm. + 2 CD-ROMs (4 3/4 in.).

Includes bibliographical references and index.


System requirements for accompanying computer discs: For Windows and MacIntosh.

0073025674 (pbk.) 9780073025674 (pbk.) 0072998385 (CD-ROM)

2004042576


Mass media.
Mass media and culture.
Media literacy.

P90 / .B37 2004

302.23 / BAR 2004