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Bryant, Jennings.

Fundamentals of media effects / Jennings Bryant, Susan Thompson. - Boston, Mass. : McGraw-Hill, c2002. - xix, 395 p. : ill. ; 23 cm. - McGraw-Hill series in mass communication and journalism .

Includes bibliographical references and index.

ISBN: 0072435763 (pbk.) 9780072435764 (pbk.)

LCCN: 2001042590

Subjects--Topical Terms:
Mass media--Psychological aspects.--United States
Mass media--Social aspects--United States.
Mass media--Political aspects--United States.
Mass media--Influence.--United States

LC Class. No.: HN90.M3 / B79 2002

Dewey Class. No.: 302.23 / BRY 2002

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