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Winer, Russell S.

Marketing management / Russell S. Winer. - 3rd int. ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2007. - xxix, 500 p. : ill. ; 28 cm.

Previous ed.: 2004.

Includes bibliographical references and indexes.

ISBN: 0132296314 (pbk.) 9780132296311 (pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W56 2007

Dewey Class. No.: 658.8 / WIN 2007

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