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Marketing in Asia / Roger A. Kerin ... [et al.]. - 2nd ed., Asia global ed. - Singapore : McGraw-Hill, 2012. - 822 p. : col. ill. ; 28 cm.

Includes index.

ISBN: 9781259007897 (pbk) 1259007898 (pbk)

Subjects--Topical Terms:
Marketing--Asia.

LC Class. No.: HF5415.13 / .M37 2012

Dewey Class. No.: 658.8 / MAR 2012

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Asia Pacific University Library catalogue