Asia Pacific University Library catalogue


Yusniza Kamarulzaman

Principles of marketing / Yusniza Kamarulzaman, Nor Khalidah Abu - 2nd ed. - Shah Alam : Oxford Fajar, 2013 - xiv, 297 p. : ill. ; 25 cm. - Oxford revision series .

Includes bibliographical references and index.

9789676590510 (pbk.)


Marketing.
Marketing--Management.

HF5415 / .Y87 2013

658.8 / YUS 2013