Jawitz, William.
Understanding mass media / William Jawitz. - 5th ed. - Lincolnwood, Ill. : National Textbook Co., c1996. - xv, 512 p. : ill. (some col.) ; 24 cm.
Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
Includes bibliographical references and index.
0844258318 (hbk.) 9780844258317 (hbk.)
94068800
Mass media.
P90 / .J39 1996
302.23 / JAW 1996
Understanding mass media / William Jawitz. - 5th ed. - Lincolnwood, Ill. : National Textbook Co., c1996. - xv, 512 p. : ill. (some col.) ; 24 cm.
Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
Includes bibliographical references and index.
0844258318 (hbk.) 9780844258317 (hbk.)
94068800
Mass media.
P90 / .J39 1996
302.23 / JAW 1996