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Vivian, John.

The media of mass communication / John Vivian. - 7th ed. - Boston : Pearson/Allyn & Bacon, 2004. - xxvii, 516 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

ISBN: 0205418481 (pbk.) 9780205418480 (pbk.)

LCCN: 2004044716

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .V53 2004

Dewey Class. No.: 302.23 / VIV 2004

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