Zichermann, Gabe, 1974-
Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham. - Sebastopol, Calif. : O'Reilly Media, c2011. - xix, 182 p. : col. ill. ; 24 cm.
Includes index.
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
9781449397678 (pbk.) 1449397670 (pbk.)
2012382507
015896613 Uk
Application software--Development.
Internet games--Design.
Internet games--Psychological aspects.
Mobile games--Design.
Mobile games--Psychological aspects.
Social media--Marketing.
Web sites--Design.
QA76.76.C672 / Z53 2011
006.7 / ZIC 2011
Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham. - Sebastopol, Calif. : O'Reilly Media, c2011. - xix, 182 p. : col. ill. ; 24 cm.
Includes index.
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
9781449397678 (pbk.) 1449397670 (pbk.)
2012382507
015896613 Uk
Application software--Development.
Internet games--Design.
Internet games--Psychological aspects.
Mobile games--Design.
Mobile games--Psychological aspects.
Social media--Marketing.
Web sites--Design.
QA76.76.C672 / Z53 2011
006.7 / ZIC 2011