Asia Pacific University Library catalogue


Chaffey, Dave, 1963-

Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm.

Includes bibliographical references and index.

9780273746102 (pbk.) 0273746103 (pbk.)

GBB279072 bnb


Internet marketing.

HF5415.1265 / .C43 2012

658.84 / CHA 2012