Destination branding : creating the unique destination proposition /
Nigel Morgan and Annette Pritchard, Roger Pride.
- Rev. 2nd ed.
- Amsterdam : Butterworth-Heinemann, c2010.
- xxxvii, 314 p. : ill. ; 24 cm.
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004. Formerly CIP.
Includes bibliographical references and index.
9781856178204 (pbk.)
GBA985349 bnb
Advertising--Tourism.
Tourism--Marketing.
G155.A1 / D47 2010
338.47910688 / DES 2010
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004. Formerly CIP.
Includes bibliographical references and index.
9781856178204 (pbk.)
GBA985349 bnb
Advertising--Tourism.
Tourism--Marketing.
G155.A1 / D47 2010
338.47910688 / DES 2010