Asia Pacific University Library catalogue


Chadha, Radha.

The cult of the luxury brand : inside Asia's love affair with luxury / Asia's love affair with luxury Radha Chadha & Paul Husband. - London ; Boston : Nicholas Brealey International, c2006. - p. cm. ill.; 24 cm

Includes index.

9781904838050 (hbk.) 1904838057 (hbk.)

2006015486


Brand name products--Social aspects--Asia.
Luxuries--Social aspects.
Brand name products--Marketing.--Asia
Social status--Asia.
Social classes--Asia.

HD69.B7 / C43 2006

306.34 / CHA 2006