Neuman, W. Russell.
The future of the mass audience / W. Russell Neuman. - Cambridge [England] ; New York : Cambridge University Press, 1991. - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
0521424046 (pbk.) 9780521424042 (pbk.)
91015353
Mass media--Audiences.
Mass media--Technological innovations.
Mass media--Psychological aspects.
P96.A83 / N48 1991
302.23 / NEU 1991
The future of the mass audience / W. Russell Neuman. - Cambridge [England] ; New York : Cambridge University Press, 1991. - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
0521424046 (pbk.) 9780521424042 (pbk.)
91015353
Mass media--Audiences.
Mass media--Technological innovations.
Mass media--Psychological aspects.
P96.A83 / N48 1991
302.23 / NEU 1991