Potter, W. James.
Media literacy / W. James Potter. - 4th ed. - Los Angeles : Sage Publications, c2008. - xx, 424 p. : ill. ; 24 cm.
Includes bibliographical references (p. 394-413) and index.
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
9781412958752 (pbk.) 141295875X (pbk.)
2007036375
Media literacy.
P96.M4 / P68 2008
302.23 / POT 2008
Media literacy / W. James Potter. - 4th ed. - Los Angeles : Sage Publications, c2008. - xx, 424 p. : ill. ; 24 cm.
Includes bibliographical references (p. 394-413) and index.
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
9781412958752 (pbk.) 141295875X (pbk.)
2007036375
Media literacy.
P96.M4 / P68 2008
302.23 / POT 2008