Asia Pacific University Library catalogue


Riffe, Daniel.

Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum, 2005. - x, 242 p. : ill. ; 24 cm. - LEA communication series . - LEA's communication series. .

Includes bibliographical references (p. 219-232) and indexes.

0805852980 (pbk.) 9780805852981 (pbk.)

2004060652


Content analysis (Communication)
Mass media--Research--Methodology.
Mass media--Statistical methods.

P93 / .R54 2005

302.23014 / RIF 2005