Asia Pacific University Library catalogue


Researching audiences / Kim Schrøder ... [et al.]. - London : New York : Arnold ; Distributed in the U.S.A. by Oxford University Press, 2003. - x, 422 p. : ill. ; 24 cm.

Includes bibliographical references (p. 379-412) and index.

0340762748 (pbk.)

2004270880

GBA3-X7995


Mass media--Audiences--Research.
Mass media--Influence--Research.

P96.A83 / R47 2003

302.23072 / RES 2003