Asia Pacific University Library catalogue


Kotler on marketing : (Record no. 11036)

000 -LEADER
fixed length control field 02770cam a2200325 a 4500
001 - CONTROL NUMBER
control field 40251511
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160308051505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981029s1999 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98043626
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684860384 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780684860381 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)40251511
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUE
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K68 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number KOT 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 3038
245 10 - TITLE STATEMENT
Title Kotler on marketing :
Remainder of title how to create, win, and dominate markets /
Statement of responsibility, etc Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 257 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 229-233) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategic marketing. Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity. Tactical marketing. Developing and using market intelligence -- Designing the marketing mix -- Acquiring, retaining, and growing customers -- Designing and delivering more customer value. Administrative marketing. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance. Transformational marketing. Adapting to the new age of electronic marketing. Appendix. Characteristics, success strategies, and marketing department roles in different types of industrial businesses.
520 ## - SUMMARY, ETC.
Summary, etc Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://catdir.loc.gov/catdir/bios/simon051/98043626.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://catdir.loc.gov/catdir/description/simon031/98043626.html
856 7# - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://lcweb.loc.gov/catdir/toc/98-43626.html
Access method http
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 22/02/2014 DONATION compliment | compliment 2 2 HF5415.13 .K68 1999 c.1 00027479 09/01/2023 21/12/2022 1 22/02/2014 General Circulation