000 -LEADER |
fixed length control field |
02770cam a2200325 a 4500 |
001 - CONTROL NUMBER |
control field |
40251511 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160308051505.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
981029s1999 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
98043626 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0684860384 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780684860381 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)40251511 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
SUE |
Language of cataloging |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.K68 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.8 |
Item number |
KOT 1999 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
3038 |
245 10 - TITLE STATEMENT |
Title |
Kotler on marketing : |
Remainder of title |
how to create, win, and dominate markets / |
Statement of responsibility, etc |
Philip Kotler. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Free Press, |
Date of publication, distribution, etc |
c1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 257 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 229-233) and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Strategic marketing. Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity. Tactical marketing. Developing and using market intelligence -- Designing the marketing mix -- Acquiring, retaining, and growing customers -- Designing and delivering more customer value. Administrative marketing. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance. Transformational marketing. Adapting to the new age of electronic marketing. Appendix. Characteristics, success strategies, and marketing department roles in different types of industrial businesses. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
7276 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://catdir.loc.gov/catdir/bios/simon051/98043626.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://catdir.loc.gov/catdir/description/simon031/98043626.html |
856 7# - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://lcweb.loc.gov/catdir/toc/98-43626.html |
Access method |
http |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Sample text |
Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
1 |